Whether you’re running a small café, a tradie business, or a growing tech startup, there’s one thing you shouldn’t forget: building connections.

Networking isn’t just about swapping business cards or having a chat over coffee.

It's a powerful tool to grow your business, stay ahead of the game, and protect what you’ve worked hard to build. 

As insurance brokers, we’ve seen firsthand how strong networks help business owners thrive, and we’re here to share why networking matters and how you can get started.

Why Networking Is Important To You

Networking is a key component of any successful business. 

By building relationships and establishing meaningful connections, you can open doors to opportunities, knowledge, and support. 

For Australian business owners, networking is a must to navigate the competitive market and stay resilient. 

Here’s why it matters:

1. Access to Referrals and New Clients

A strong network can lead to referrals, which are gold especially for small businesses. 

According to the Small Business Association of Australia (SBAA), networking events foster environments where members actively refer business to each other, creating valuable new clients and projects. 

Whether you’re a plumber or a consultant, a recommendation from a trusted contact can bring in more work than any ad.

2. Learning from Others

Running a business can feel isolating, especially when you’re dealing with challenges like rising costs or new regulations. 

Networking groups, such as Business NSW or Business Network International (BNI), connect you with other entrepreneurs who’ve been in your situation before. 

You can learn from their experiences, pick up tips on managing cash flow, or even discover new ways to market your business.

3. Finding Reliable Partners and Suppliers

Need a trustworthy accountant or a supplier for your café? 

Networking helps you find reliable partners within your industry. 

For example, joining industry groups, like the upcoming Sydney Build 2026 expo, can connect you with suppliers in construction or infrastructure, saving you time, resources, and hassle.

4. Boosting Your Profile

Being active in a respected networking group raises your credibility. 

Whether you’re speaking at a local event or contributing to a group discussion, you’re putting your business on the map. 

This is especially true in Sydney’s business communities, where word-of-mouth travels fast.

5. Staying in the Loop

Networking keeps you updated on industry trends and regulations. 

For instance, recent changes, including the 3G network shutdown in Australia, can affect businesses relying on electronic funds transfer at point-of-sale (EFTPOS) terminals. 

Events hosted by business groups or organisations can keep you informed on these shifts, helping you stay compliant and competitive.

6. Support System

As insurance brokers, we know unexpected challenges can hit a business hard, be it a cyberattack or property damage. 

Networking provides you with a support system. 

A mentor or peer from a group, such as the Mentor Walks, can offer advice on navigating tough times or even recommend a reliable insurance broker that can help you get the right coverage for your business risks and needs.

How to Start Networking as an Australian Business Owner

Ready to dive into networking but not sure where to begin? Don’t worry! It’s easier than you think.

Here are some practical steps to get you started:

Step 1: Find the Right Networking Group

Australia’s buzzing with networking opportunities. 

Here are a few to consider:

• Business NSW: As the state’s peak business body, they host events and advocate for over 50,000 businesses. Their annual Business Awards Sydney is a great chance to connect with diverse businesses.
  
  
• BNI Australia: Known for structured referral systems, BNI groups meet regularly to exchange leads and build trust.
  
  
• Sydney Build 2026 (April 29 to 30, 2026): Perfect for construction or infrastructure businesses, this expo offers massive networking potential.
  
  
• Mentor Walks Sydney: Ideal for women in business, this walking-format event combines mentorship and networking. Research local groups or check platforms for upcoming events in 2025.

Step 2: Set Clear Goals

Before heading to an event, decide what you want to achieve. 

Are you looking for new clients, a mentor, or industry insights? 

Having a goal keeps you focused. 

Say, if you’re a retailer, you might aim to connect with suppliers or learn about Cyber Insurance to protect your online systems.

Step 3: Prepare Your Pitch

Have a quick, clear way to introduce yourself and your business. 

Keep it simple: introduce your name, your business.

Practise so it feels natural, not rehearsed. 

This builds confidence and makes you memorable.

Step 4: Show Up and Engage

Attend events with an open mind. 

Ask questions, listen actively, and share your experiences.

Events, such as the Financial Review AI Summit 2025 this June 3, are great for learning about trends (e.g., AI in business) while meeting like-minded people.

 Don’t just collect business cards, focus on building genuine connections.

Step 5: Follow Up

The real magic happens after the event. 

Send a quick email or LinkedIn message to people you met. 

Following up turns a brief chat into a lasting relationship.

Pro Tip: Can’t make it to in-person events? Join online communities, like LinkedIn groups or virtual webinars. 

These are great for staying connected and learning from experts even if you’re unable to join face-to-face events.

Tips to Make Networking Work for You

People connect with people, not sales pitches. 

Share your story and listen to others.

If big events feel overwhelming, try a local meetup or online webinar first.

Offer a tip, connection, or resource to others. 

It builds goodwill and makes you memorable.

Networking isn’t a one-off. 

Attend events regularly to build trust and recognition.

You can use networking to find a reliable insurance broker who can tailor coverage to your needs, ensuring your business is ready for unexpected challenges.

Be Ready to Grow Your Network

Networking is your ticket to growing your business, learning from others, and staying protected in a fast-changing world. 

Whether you’re joining a business group or organisation, attending events or webinars, or grabbing a coffee with a fellow business owner, every connection counts. 

At Tank Insurance, we’re here to help you while you focus on building those relationships. 

Read our blog or get in touch with us today, and let’s chat about keeping your business secure while you network your way to success.