A new insurance brand, built on proven experience
Tank Insurance is a relatively new insurance brokerage, formally founded in 2023. That often raises a fair question.
How can a newer insurance brand be trusted alongside firms that have been around for decades?
The answer is straightforward. Tank Insurance may be a young brand, but it is built on established client relationships, experienced leadership, and the regulatory and insurer backing expected of a professional Australian insurance brokerage.
Founded on experience, not from scratch
Before Tank Insurance was launched as its own brand in 2023, its founder had already been operating as an insurance broker since 2021.
At that time, I co-founded and operated an insurance brokerage servicing SME and property clients. When that business was later sold, I made a deliberate decision to take the clients I personally advised and establish Tank Insurance with a clearer and more specialised focus.The reason was simple. I wanted to build a brokerage dedicated to SMEs, business packs, and professional lines, rather than a broad generalist model.
Tank Insurance was not built from zero. It was built from an existing client base, proven processes, and real operating experience.
Founded and led by an experienced Principal Broker
Tank Insurance was founded in 2023 by Marel Pencev, Principal Insurance Broker and Director.
I have worked in financial services for almost 15 years, including five years directly in insurance, across banking, commercial finance, recoveries, operations, and insurance broking.
My career includes senior and operational leadership roles at organisations such as:
• Commonwealth Bank of Australia, across collections, hardship, disputes, and operations
• Thorn Group Limited, leading commercial collections and operational teams across SME finance portfolios
• Thomson Geer, a national corporate law firm, managing supplier operations in financial services matters
In parallel, I have founded, scaled, and exited multiple businesses, including building and selling a national entertainment services company with over 200 contractors operating across Australia.
This background matters because insurance advice is grounded in judgement, operational understanding, and experience managing complexity when it matters most.
Built by operators, not just advisors
Tank Insurance was designed specifically for SMEs, property owners, and professional businesses.
Before launching Tank Insurance, I co-founded an insurance brokerage that achieved 300 percent growth in its second year, driven by operational discipline, technology-led processes, and a strong focus on customer outcomes.
Our team today brings experience across:
• SME and commercial insurance
• Business packs and professional lines
• Claims management and dispute resolution
• Financial services operations and compliance
We are not learning on the job. We are applying lessons learned over more than a decade in regulated, high-stakes environments.
Regulated, licensed and accountable
Tank Insurance operates within Australia’s regulated financial services framework.
Tank Insurance Pty Ltd
ABN 83 667 323 579
CAR No 1305231
Authorised Representative of Metrix Connect Pty Ltd
ABN 55 742 327 931
AFSL No 525491
Tank Insurance is also part of the Steadfast Network, the largest general insurance broker network in Australia.
This means we operate under established compliance, governance, and professional standards designed to protect clients and ensure accountability.
Access to a broad and trusted insurer panel
As a Steadfast broker, Tank Insurance has access to a wide panel of both mainstream insurers and specialist underwriting agencies.
Major insurers
CGU, Allianz, QBE, Hollard, Zurich, Vero, Chubb, Berkley, and Liberty, among others
Specialist underwriting agencies
Keystone, About Underwriting, One Underwriting, AUPL, Pen Underwriting, Axis, Flex, and SGUA, among others
For clients, this means personalised advice from a boutique Sydney insurance broker, backed by the buying power of a network generating over $10 billion in annual premium volume, with access to policy wordings and pricing not typically available through standalone brokers.
A real operating track record
Since inception, Tank Insurance has:
• Written 700+ policies
• Insured 650+ customers
• Grown gross written premium at over 100 percent year-on-year
• Expanded from 3 staff to 9 staff within a single calendar year
We manage claims and compliance in-house, ensuring direct accountability and consistent service rather than outsourcing responsibility.
Why you see fewer public reviews
Tank Insurance is still growing, which naturally means fewer public reviews than long-established insurers.
We actively request feedback after the moments that matter most, including after placing cover and after claims are resolved. Feedback is typically provided privately via email, with many clients choosing to share reviews publicly on platforms such as Google, Word of Mouth and Trustpilot.
Our retention rate is approximately 90 percent, with most non-renewals driven by clients exiting businesses or selling insured properties, rather than dissatisfaction.
Focused on long-term SME partnerships
Tank Insurance was built with a clear purpose. To help Australian SMEs grow and scale, while protecting their businesses properly along the way.
Beyond insurance placement, I actively share insights on business, risk, and operations through public channels, drawing on experience across entrepreneurship, consulting, and financial services. Our goal is to act as long-term partners, not transactional brokers.
Transparency, now and into the future
I am publicly named as the founder and Principal Insurance Broker of Tank Insurance.
We are open to publishing future transparency updates as the business grows, because trust is built through clarity and accountability over time.
If you are looking for a modern insurance broker with experienced leadership, strong insurer relationships, and genuine accountability, we welcome the conversation.
Frequently asked questions
Here are answers to common questions about Tank Insurance, including our experience, licensing, claims support, and how we work with SMEs and business owners.
Yes. Tank Insurance was formally founded in 2023. However, the business was built on existing SME and property client relationships established by its founder while operating as an insurance broker since 2021. Tank Insurance was created to provide a more focused, SME-specialist brokerage model rather than a broad generalist approach.
Tank Insurance is led by Marel Pencev, Principal Insurance Broker and Director, who has almost 15 years of experience in financial services, including five years directly in insurance. The broader team brings experience across SME insurance, professional lines, claims management, compliance, and financial services operations.
Yes. Tank Insurance Pty Ltd is an authorised representative operating under Australia’s regulated financial services framework.
Tank Insurance Pty Ltd (ABN 83 667 323 579, CAR No 1305231) is an Authorised Representative of Metrix Connect Pty Ltd (ABN 55 742 327 931, AFSL No 525491) and is part of the Steadfast Network.
Yes. Tank Insurance is part of the Steadfast Network, the largest general insurance broker network in Australasia. This provides access to significant buying power, exclusive policy wordings, and a broad insurer panel that standalone brokers typically cannot access.
Tank Insurance has access to a broad panel of both mainstream insurers and specialist underwriting agencies.
This includes major insurers such as Allianz, CGU, QBE, Zurich, Vero, Chubb, Hollard, Berkley, and Liberty, as well as specialist underwriting agencies including Keystone, About Underwriting, One Underwriting, AUPL, Pen Underwriting, Axis, Flex, and SGUA, among others.
Yes. Tank Insurance manages the claims process in-house on behalf of its clients.
When a claim arises, clients report it directly to Tank Insurance. We act as the central point of contact, gathering the required information, preparing the claim, and lodging it with the insurer on the client’s behalf.
From there, we liaise with insurers, loss adjusters, assessors, and any other parties involved in the claims process. We manage the communication, follow-ups, and documentation, using our experience to progress the claim efficiently and work towards a resolution.
This approach removes much of the administrative burden and stress from the client, allowing them to focus on running their business while we handle the heavy lifting and advocate for a fair outcome.
Since inception, Tank Insurance has written over 700 policies and insured more than 650 customers. The business has grown gross written premium at over 100 percent year-on-year and expanded from three staff to nine staff within a single calendar year.
As of December 2025
Tank Insurance is still growing, which naturally means fewer public reviews than long-established insurers and brokers. Feedback is actively requested after policy placement and claims resolution, with many clients providing private feedback via email and referrals, and others choosing to leave public reviews on platforms such as Google, Word of Mouth, and Trustpilot.
Tank Insurance’s retention rate is approximately 90 percent. Most non-renewals are due to clients exiting businesses or selling insured properties, rather than dissatisfaction with service or advice.
As of December 2025
Tank Insurance is best suited for SMEs, property owners, and professional businesses looking for personalised advice, access to a wide insurer panel, and a broker that operates as a long-term partner rather than a transactional intermediary.
%20-%203.webp)