Tank Insurance was formally founded in 2023. That often raises a fair question: how can a newer insurance brand be trusted alongside firms that have been around for decades?

The answer is straightforward. Tank Insurance may be a young brand, but it was built on established client relationships, experienced leadership, and the regulatory backing expected of a professional Australian brokerage. We didn't start from scratch. We started with clients, processes, and years of hands-on experience.

Before Tank Insurance launched as its own brand, our founder had already been operating as an insurance broker since 2021.

Marel Pencev co-founded and ran an insurance brokerage servicing SME and property clients that achieved 300% growth in its second year. When that business was sold, he made a deliberate decision to take the clients he personally advised (around 50 businesses) and establish Tank Insurance with a clearer, more specialised focus on SMEs, business packs, and professional lines.

Tank Insurance wasn't built from nothing. It was built from an existing client base, proven processes, and real operating experience.

Tank Insurance was founded by Marel Pencev, Principal Insurance Broker and Director.

Marel has worked in financial services for almost 15 years, including five years directly in insurance. His career spans banking and finance with Commonwealth Bank, asset finance and management consulting for finance companies, and roles where he advised executive teams and contributed to ASX market updates for a listed company.

Beyond his corporate career, Marel has been an investor, founder, and operator of multiple businesses. He helped grow and scale a real estate agency, co-founded a conveyancing firm before selling his stake, held an investment in an accounting firm, and built an entertainment business from scratch which he later sold.

This background matters because insurance advice is grounded in judgement, operational understanding, and experience managing complexity when it matters most.

Tank Insurance was designed specifically for SMEs, property owners, and professional businesses.

Our team today brings experience across SME and commercial insurance, business packs and professional lines, claims management and dispute resolution, and financial services operations and compliance.

We have grown from three staff to a team of brokers, operations, and support. We're not learning on the job. We're applying lessons learned over more than a decade in regulated, high-stakes environments.

Tank Insurance operates within Australia's regulated financial services framework.

Tank Insurance Pty Ltd
ABN 83 667 323 579
CAR No 1305231
Authorised Representative of Metrix Connect Pty Ltd
ABN 55 742 327 931
AFSL No 525491

Tank Insurance is also part of the Steadfast Network, the largest general insurance broker network in Australasia.

This means we operate under established compliance, governance, and professional standards designed to protect clients and ensure accountability.

As a Steadfast broker, Tank Insurance has access to a wide panel of mainstream insurers and specialist underwriting agencies.

Major insurers:
CGU, Allianz, QBE, Hollard, Zurich, Vero, Chubb, Berkley, and Liberty, among others.

Specialist underwriting agencies:
Keystone, About Underwriting, One Underwriting, AUPL, Pen Underwriting, AXIS, Flex, SGUA, Ocean Underwriting, and The Barn Underwriting, among others.

For clients, this means personalised advice from a boutique broker, backed by the buying power of a network generating over $10 billion in annual premium volume, with access to policy wordings and pricing not typically available through standalone brokers.

Tank Insurance has a 4.9-star rating on Google from 66 reviews. This is where most of our client feedback sits, and it reflects the experience of real businesses we've worked with.

You may come across other review platforms with fewer reviews or lower scores. Here's some context:

• Trustpilot: We have a small number of reviews on Trustpilot (currently two, both five stars). Most of our clients are businesses, not consumers, and business clients tend to leave feedback on Google or through direct referrals rather than consumer review platforms.
• Third-party rating sites: Some sites that aggregate company data (like Traders Union) assign scores based on digital metrics such as website traffic, backlinks, and online visibility rather than actual client feedback. These metrics measure marketing presence, not service quality.

For example, Traders Union's methodology scores us 5 out of 5 for customer loyalty (based on the ratio of positive to negative reviews) but gives low scores for "popularity" and "web mentions" because we're a smaller, newer brand that doesn't spend heavily on advertising. Their own data also shows our website traffic grew 266% year on year, which tells a different story to the headline score.

We focus on doing good work for clients, not on gaming SEO metrics. Our 90% client retention rate reflects that.

Tank Insurance is still growing, which naturally means fewer public reviews than brokers who have been around for 20 or 30 years.

A few things to keep in mind:

• Business clients behave differently to consumers. Someone insuring their car might leave a Google review. A business owner insuring a $3 million property portfolio is more likely to refer a colleague privately or give feedback over email.
• We actively request feedback after the moments that matter. That includes after placing cover and after claims are resolved. Most of this feedback comes through directly rather than on public platforms.
• Retention tells a clearer story. Our retention rate is approximately 90%, with most non-renewals due to clients exiting businesses or selling insured properties rather than dissatisfaction.

Tank Insurance was built with a clear purpose: to help Australian SMEs grow and scale while protecting their businesses properly along the way.

Beyond insurance placement, we actively share insights on business, risk, and operations through public channels, drawing on experience across entrepreneurship, consulting, and financial services. Our goal is to act as long-term partners, not transactional brokers.

Marel Pencev is publicly named as the founder and Principal Insurance Broker of Tank Insurance.

We're open to publishing future transparency updates as the business grows, because trust is built through clarity and accountability over time.

If you're looking for a modern insurance broker with experienced leadership, strong insurer relationships, and genuine accountability, we welcome the conversation.